This paper is based on the 2001 and earlier editions of the â€œSummary of Current Readership Researchâ€?, which has been prepared for each Symposium since the first one in New Orleans in 1981. The paper describes the methodological trends as observed, provides a brief historical overview, illustrates differences in historical developments with examples from six selected countries, and ends by giving news about recent developments around the world since the last Symposium in 1999.
Symposium: 2001: Venice, Session 1 - Maximising print in the planning process
Authors: Meier, Erhard
Organisations: Ipsos MediaCT
Topics: General, Survey Descriptions