THE MONETARY INCENTIVE TEST
â€¢ A two-cell live test compared the use of a $5 cash incentive to a $10 cash incentive.
â€¢ The test was conducted as part of the Year 2000 Mendelsohn Affluent Survey where 33,600 households received a packet with a new $5 bill and 8,400 households received a packet with a new $10 bill.
â€¢ All details of the two cells were identical except for the incentive.
Symposium: 2001: Venice, Session 6 - Improving Fieldwork
Authors: McCullough, Walter
Organisations: Mendelsohn Media Research Inc.
Topics: Data Collection, Response Rates