As Scott McDonald and I noted in the paper we presented at the 2003 symposium, the relationship between circulation and
audience has not only puzzled publishers and media researchers for decades, but has also featured prominently among topics
discussed in this forum since the first meeting in New Orleans in 1981.
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: McPheters, Rebecca
Organisations: McPheters & Company, Inc.