In 2002 a fundamental change of the Dutch National Readership Survey took place. Sample procedures, questions and method of data collection were all together changed at the same time. Based on one-year experience with the new methods and several additional experiments we can outline the consequences of the chosen approach and unravel â€œwhich change causes what effect?â€? We will concentrate on one main theme in our paper: the change from CATI (computer assisted telephone interviewing) to CASI (computer assisted self interviewing). CASI makes the interviewer obsolete and as a consequence ‘response-effects’ are strongly diminished. This last term refers to factors which influence or distort the responses such as socio-economic characteristics of the interviewer, the social desirability of the response alternatives and the way questions are formulated.
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Bronner, Fred, Ross, Raymond, Tchaoussoglou, Costa
Organisations: NOM, Veldkamp/Marktonderzoek, Amsterdam
Topics: Data Collection, Passive Measurement, Survey Descriptions