The time consumers spend with magazines and when they spend the time are key components of the self-centric activity of using printed media. It is difficult for more than one person to read a single magazine at one time or a single person to read more than one magazine at the same time. So magazine reading is by definition a personal, consumer centric communication channel for advertising messages. Studies over the years have attempted to document the relationship between magazines and consumers and time. An array of research methods have been brought to the task, from focus groups to questions in syndicated studies. Results generally indicate that magazines deliver on the promise of a personal time commitment on the part of readers to magazine vehicles.
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Evans, Cynthia
Topics: Quality of Reading