The ideal readership survey

As the British National Readership Survey is currently the subject of much discussion as to its future content and methodology, this seemed to be as good a time as any to put forward a few thoughts which may or may not be regarded as helpful. Perhaps the first point to consider is what a readership survey is for and what it is reasonable to expect from it. The NRS claims that its objective is “… to provide the common currency of readership research data for newspapers and magazines, using a methodology acceptable to both the publishers of print media and the buyers of space …”.

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