The capi double screen questionnaire in the french nrs: from clay model to practice

The AEPM survey is conducted face to face, in interviewee’s home. Each year, 20.000 individuals are selected on a quota method to answer the French Magazine Readership questionnaire.
Since January 99, this survey applies several amendment which were tested during the last two years.
In the previous World-wide Readership Symposium at Vancouver, Ipsos presented details of the Capi Double Screen methodology, in terms of hardware equipment, but also software developments .
Many of those developments allowed to enhance security, homogeneity and equability between titles in such a complex questionnaire. After one more year of test, we can now show you in real condition, how this new survey is carried out. The most powerful explanations are figured in a 10 minute film broadcast during the Florence Symposium. This paper is made of images from this film, showing both interviewer and respondent computer screen, but also picture of an interview.

Download Paper (PDF)

 



Symposium: ,
Authors: ,
Organisations:
Topics: ,