Validity

The quality of survey based digital reading


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Comparing claimed and passive publisher data


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Winning combo: passive digital measurement in a NRS


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Developing standards for neuromarketing research: the “neurostandards collaboration project” of the advertising research foundation


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Linking website exposure data to survey data: a single-source solution


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Sample Surveys Based on Internet Panels: Learnings


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In Search of Readers: A Brave New World


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Reducing Bias in Surveys Using Internet Access Panels


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What do we measure? four short puzzling stories


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VALIDATING A.I.R. LEVELS BY CIRCULATION AND SOURCE OF COPY DATA


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