Targetting / Segmentation

Moving Beyond Demos – Predictive Consumer Insights


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3D Segment Targeting Across Markets: Behaviour, Demography and Attitudes


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Will print drown or surf on the third wave of digital advertising?


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Programmatic for Print Buying – Developing Innovative Solutions to Connect Advertisers to Print


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Making best use of brand target audiences


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Young readership


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Are young people abandoning magazines?


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Temporal and antecedent patterns in magazine and newspaper reading


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How many people will read that? Functional literacy regulating readership behavior


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Exploring the link between personality type and media choice


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