Tablets and e-readers – readership on

Swimming Upstream: Reinventing Research on Tablets


Symposium: ,
Authors: ,
Organisations: ,
Topics: , ,
Continue

Measuring multiplatform audiences: revising gfk mri’s print measurement methodology


Symposium: ,
Authors: , , ,
Organisations:
Topics: , , , , , ,
Continue

Advancements in measuring total brand exposure and the implications for magazine planning


Symposium: ,
Authors: ,
Organisations: ,
Topics: , , , , ,
Continue

Engagement with media brands across platforms


Symposium: ,
Authors: , ,
Organisations: , ,
Topics: , , , , , ,
Continue

Behavioral metrics for assessment of tablet audiences and advertising


Symposium: ,
Authors:
Organisations:
Topics: , ,
Continue

Advertising best practices in a multi-platform world getting the most from print, digital replicas and interactive app advertising


Symposium: ,
Authors: , ,
Organisations: , ,
Topics: , , ,
Continue

Measuring the effectiveness of ads in digitally delivered magazines


Symposium: ,
Authors: , , ,
Organisations:
Topics: , ,
Continue

Guidelines for maximizing the value of tablet vs. print magazines


Symposium: ,
Authors: , , , ,
Organisations: , ,
Topics: , ,
Continue

A day in the life: tracking e-reader and tablet owners’ activities and patterns of use


Symposium: ,
Authors: , , , , ,
Organisations:
Topics: ,
Continue

What consumers really want: neurometric response to ipad magazine advertising


Symposium: ,
Authors: , ,
Organisations: , ,
Topics: , , ,
Continue