Return on Investment - see also Advertising Effects

Verified Quality: The New Way to Reclaim Your Ad Dollars


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Secondary Audience Sales Impact


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Houston we have a measurement problem


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Audience Buying Across Platforms


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Verifying the Brand Effects of Digital Display


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Guaranteed Sales Results … Beyond CPG


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Understanding Relative Sales Impacts and derived synergy from Cross-Platform Advertising


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Cost Efficient Strategy for Advertising ROI


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Better Representing Print Magazines in ROI Analysis


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Magazines Drive Efficient Sales … Guaranteed


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