Reliability

THE MAJOR REASON WHY OUR READERS-PER-COPY FIGURES ARE TOO HIGH


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COMMUNICATION CHANNELS BETWEEN RESEARCHERS AND RESPONDENTS


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ON VALIDATING THE FIRST TIME READ YESTERDAY METHOD – A CONTINUING STORY


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RELIABILITY OF THE YESTERDAY FIRST TIME READ METHOD


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HIGH READERS-PER-COPY: AN ATTEMPT AT VALIDATION


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VALIDITY AND RELIABILITY: DEFINING THE PROBLEM


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DEBUGGING RANDOM ERRORS FROM MEDIA ANALYSIS DATA – A NEW TYPE OF VALIDATION


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A possible link between readership and circulation


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