Readership Model

A Better Representation of Print Audiences?


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Double trouble: multiple covers in specific issue readership measurement


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Can cover recognition replace recent reading?


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Explaining Issue-to-Issue Audience Variation


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The Volatility Score: A New Magazine Metric


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The Future of Print Planning


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New Learnings from Specific Issue Readership


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The New Norwegian NRS: From AIR to Extended Currencies


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Daily reach and beyond


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New orleans to vienna: a retrospective


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