Readers-per-copy(RPC)

Are changes in readership preceding changes in circulation?


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Public place data and how to use it for audience management


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Circulation changes and audience estimates


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Factors contributing to changes in readers per copy


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Some further thoughts on readership and circulation


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BUYING PATTERNS AND READERSHIP OF WEEKLY MAGAZINES: IS THERE SOME RELATIONSHIP


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THE RELATIONSHIP OF CHANGES IN CIRCULATION TO CHANGES IN TOTAL AUDIENCE


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PREDICTING MAGAZINE AUDIENCES


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WHAT DETERMINES READERS-PER-COPY PATTERNS FOR UK MAGAZINES?


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VALIDATING A.I.R. LEVELS BY CIRCULATION AND SOURCE OF COPY DATA


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