Readers-per-copy(RPC)

The Reinvention of JICREG


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Using circulation mix to improve advertiser value


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TV guide audience deconstruction and reconstruction


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How valid are modeled newspaper readership estimates being used in the United States?


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Audience: the appropriate measure of circulation quality


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Print in a true single source marketing panel


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“Readers-per-copy”: understanding and driving reader choice


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Rpc, buying habits and the time factor in media planning


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The prediction of readership from circulation and census data


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The relationship between changes in circulation and changes in readership


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