Questionnaire Design

The impact of online reading on traditional print media estimates


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Restoring credibility to sunday magazine measurement in the u.s.


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Web questionnaires : a step forward to customising data collection?


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Measuring magazine reading via the internet: testing the effect of number of titles and other questionnaire desgn issues


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The effects of various masthead card designs : colour vs. black & white


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Self-completion questionnaires: the importance of testing (based on experience from the british nrs)


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Telf-completion questionnaires: the importance of testing (based on experience from the british nrs)


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Measuring and minimising positional and title confusion biases in print audience estimates


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Personalised media lists


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The dependence of recent reading estimates on questions structure: a cognitive analysis


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