Questionnaire Design

Taking MARS Digital


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Reaching the Cell Phone Only Population


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Measuring newspapers as media brands


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Measuring multiplatform audiences: revising gfk mri’s print measurement methodology


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Improved planning and roi measurement for newspapers: estimating campaign reach & frequency over time


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Print readership in a digital world


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Double trouble: multiple covers in specific issue readership measurement


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Can cover recognition replace recent reading?


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Methodological Tests on Online Research


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Can Lengthy Surveys Work Online? The Experience of TGI GB


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