Quality of Reading

An experiment in measuring brand enhancement


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Return on engagement quantifying the impact of reader engagement on ad effectiveness


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Integrating additional data into orvesto consumer


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A new tool that improves print media selection


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Identifying key metrics for magazine planning


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Are You Experienced? The Development of an engagement based planning approach in print


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Urban life: research adventures in a changing world


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Exploring the link between personality type and media choice


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Audience: the appropriate measure of circulation quality


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Mri’s qualitative measures


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