Quality of Reading

Maeasuring customer commitment of newspapers and magazines


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Experience planning through human emotions


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The media brain


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MediaScan: ag.ma on its Way to a New Dimension in Planning


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Measuring the True Value of Advertising in Print against Online


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Non-Invasive Measuring of Magazines Usage


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The Volatility Score: A New Magazine Metric


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The time inc. magazine experience study


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A new paradigm for measuring engagement


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The magazine maximizer: a model for leveraging magazine engagement dynamics


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