Quality of Reading

An Enhanced Target: The ‘Key Audience’


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Quality of reading and advertising effectiveness


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The reality of digital attention: context counts


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Re-assessing newspapers’ multi-platform performance using timespent


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The Reading Revolution. React, Reposition, Recalibrate


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Moving Beyond Demos – Predictive Consumer Insights


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MediaScan:Measuring Print Media, New Dimensions


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New dimensions in media engagement: the new zealand model


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Engagement with media brands across platforms


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Media virtuous cycle – success drivers for online strategies


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