Newspaper Measurement

Daily reach for dailies – it all started with a phone call


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If they need it they’ll read it? – understanding readers’ needs


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Community newspapers – combasetm adding to the print media mix in canada


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Pure recent reading: the solution for non-daily newspapers?


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Equal measures : why national newspapers should be measured like magazines


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Day of week readership for national newspapers


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Newspaper screening intervals: six months vs seven days


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HOW SCARBOROUGH RESEARCH MEASURES NEWSPAPER AUDIENCES: AN HISTORICAL REVIEW


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THE STRANGE CASE OF QUARTER FOUR, 1988: A CAUTIONARY TALE


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HOW QUALITY SUNDAY NEWSPAPERS ARE READ


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