Model Bias

Readership in the Age of the Internet


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What do we measure? four short puzzling stories


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The interval method – a suggested platform for meeting future challenges


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The ideal readership survey


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The choice of readership model: now and in the future


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Recent reading – an exercise in double counting?


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THE MODEL BIAS: PARALLEL AND REPLICATED READING


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PRIMARY READERSHIP IS OVERCLAIMED


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WAYS OF MEASURING OVERCLAIMING


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CONFUSION CONTROL: SOME THEORETICAL CONSIDERATIONS


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