Mobile telephones – readership on

The Emerging Digital Reader


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Measuring Media Content Across Several Platforms


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The Four Streams of Print Readership


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Mobile Approaches to Understanding Mobile Readership


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Unique learnings in creating a 360 view of mobile consumers


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Measuring multiplatform audiences: revising gfk mri’s print measurement methodology


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Advancements in measuring total brand exposure and the implications for magazine planning


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Engagement with media brands across platforms


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Techno-juggling: how affluents manage multiple devices


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