Frequency of Reading

USA touchpoints – the who, what, when, where and how of cross-platform media measurement


Symposium: ,
Authors: , ,
Organisations: , ,
Topics: , ,
Continue

Improved planning and roi measurement for newspapers: estimating campaign reach & frequency over time


Symposium: ,
Authors:
Organisations: ,
Topics: , ,
Continue

An examination of validity and utility of specialised category studies – application of the mars pharmaceutical study to enhance print planning


Symposium: ,
Authors:
Organisations:
Topics: , ,
Continue

A mail access panel survey on reading and reading frequency: experiences and insights


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue

A new method to measure media casualness for magazines and newspapers


Symposium: ,
Authors: , ,
Organisations:
Topics: ,
Continue

Calibration of frequency of reading scales


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

Self-administered questionnaires and frequency of reading : an optimal combination to measure readership?


Symposium: ,
Authors:
Organisations:
Topics: , ,
Continue

Frequency, recency and the moderating effects of the screening interval


Symposium: ,
Authors: ,
Organisations: ,
Topics: , ,
Continue

Frequency of reading for aia: under researched?


Symposium: ,
Authors: ,
Organisations:
Topics:
Continue

The frequency scale – problems and priorities


Symposium: ,
Authors:
Organisations:
Topics:
Continue