First Reading

RELIABILITY OF THE YESTERDAY FIRST TIME READ METHOD


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TOWARDS A GOLD STANDARD


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DEVELOPING AND VALIDATING A MEASUREMENT OF “FIRST READING”


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HOW THE MEDIA SCANNER GOT ITS FEET ON THE GROUND – SOME UNIQUE QUALITATIVE APPLICATIONS


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VALIDATING THE FIRST TIME READ YESTERDAY METHOD


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THE EFFECTS OF SHORTENING THE PERIOD OF RECALL


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ANALYSING THE EFFECTS OF CHANGING METHODOLOGIES IN AUSTRALIA


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New approach to readership surveys – the media scanner


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DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE


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THE AUDIENCE LEVELS PRODUCED BY THE “CLAIMED FIRST TIME READING” METHOD


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