Editorial Research

Issue specific audience: perspectives on application


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A roadmap to increase readership – helping a leading regional newspaper brand revamp its product in order to connect with its audiences better


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The development and use of the conde nast preferred subscriber network


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EDITORIAL TARGETING (OR, IMPROVED ADVERTISING POSITIONING IN MAGAZINES)


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APPLES AND READERSHIP – FOR PUBLISHERS


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EDITORIAL RESEARCH ON A SYNDICATED BASIS


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LIFE STYLES OF AMERICAN WOMEN AND THEIR RELATIONSHIP TO MAGAZINE READING


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Reader attitudes and expectations


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