Analysis Issues

A Better Representation of Print Audiences?


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Print Wearout Revisited


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Closing the Loop on Digital Reach & Frequency


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Experiences from using augmented reality in combining print with digital


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Reducing Bias in Surveys Using Internet Access Panels


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Modelling readership correlations


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Equality within the media mix: a longitudinal weekly allocation of magazine audiences


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Secrets to success: real-world relationships between print effectiveness, readers & advertising


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Time related measures of relative effect – an essential ingredient for multi-media campaign evalution


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Weekly magazine audience data what’s to be done with them?


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