Advertising Effects

Online ad format acceptance: towards a « new deal »


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Fake News, Real Consequences


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Creating Premium Environments Through High Ad Viewability


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The reality of digital attention: context counts


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How Often Rather than How Many – Ad Latency for Media Planning


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Campaign effectiveness – cross platform cross device


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3 X New – Magazine Research in Norway


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Browsing@Work: Significance For Online ROI Evaluation


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Cost Efficient Strategy for Advertising ROI


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Better Representing Print Magazines in ROI Analysis


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