Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement

Re-assessing newspapers’ multi-platform performance using timespent


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Audiences not Platforms – breaking down audience silos


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A Better Representation of Print Audiences?


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Is there a Cyborg future for print?


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The Reading Revolution. React, Reposition, Recalibrate


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MEC PrintImpact: An insight-based planning tool


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Moving Beyond Demos – Predictive Consumer Insights


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