Session 6 - Audience Engagement: The Next Generation

Measuring the Impact of Engaging Experiences


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Engagement as visual attention: A new story for publishers


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Brandscape: Measurement metric evolution and a celebration of reader engagement


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The Value of Engagement among the Online News Audience


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Cracking the code of Online Readership or why traditional metrics don’t suffice


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The emma Print Engagement Metric


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Brand Equity Beyond Reach


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Testing Engagement for a Syndicated Study


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Tablets on the Brain


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