Session 2 - Cross Media Across the World

Dailymetrie – Understanding cross-platform readership on a daily basis


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Super Panel: A Multi-Screen Audience Measurement


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Total Audience for Press-based Media Brands: the Swiss Model


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Cross Platform Media Measurement: Mobile and Desktop Online Comparisons


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Measuring total readership: the Dutch model


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How to measure the total brand footprint?


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3D Segment Targeting Across Markets: Behaviour, Demography and Attitudes


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Will print drown or surf on the third wave of digital advertising?


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Touchpoints – a rose by any other name


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What’s new? The PDRF worldwide review of audience measurement


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