2015: London

About Propensity Weighting: emma in Australia


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Improving Statistical Reliability of Magazine Audience Estimates


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Causal Analytics for Media Planning


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How Often Rather than How Many – Ad Latency for Media Planning


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Campaign effectiveness – cross platform cross device


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Verifying the Brand Effects of Digital Display


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Guaranteed Sales Results … Beyond CPG


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Understanding Relative Sales Impacts and derived synergy from Cross-Platform Advertising


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Releasing the full potential of programmatic advertising


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Programmatic for Print Buying – Developing Innovative Solutions to Connect Advertisers to Print


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