2015: London

How to measure the total brand footprint?


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3D Segment Targeting Across Markets: Behaviour, Demography and Attitudes


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Will print drown or surf on the third wave of digital advertising?


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Touchpoints – a rose by any other name


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What’s new? The PDRF worldwide review of audience measurement


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Media, Measurement & Methodology: Five Key Issues for Success Today


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Taking MARS Digital


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MediaScan:Measuring Print Media, New Dimensions


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The Reinvention of JICREG


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Alternative Statistical Techniques to Address Non-Response Bias


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