2013: Nice

OTSA: Opportunity To See Advertising in Newspapers / Magazines


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LiveCross! The Missing Link of Efficiency


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The Power of Community-Oriented Marketing


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Print Wearout Revisited


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Closing the Loop on Digital Reach & Frequency


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The Adoption of Viewable Impressions


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Digital Campaign Performance Metrics: New Benchmarks


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Two Ways to Measure Display Ad Viewability


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Data Fusion


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Incorporating Meters into the TGI Survey


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