Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour

Developing standards for neuromarketing research: the “neurostandards collaboration project” of the advertising research foundation


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Unique learnings in creating a 360 view of mobile consumers


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Using mobile research apps to measure readership


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Linking website exposure data to survey data: a single-source solution


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Less questions, more data: revitalizing the european currency in single source affluent audience measurement


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Real-time media engagement measurement: there’s an app for that!


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