Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment

If you build it – will they come?


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Exploring new technologies to measure responses to magazine advertising: test of a new approach


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Exploring new technologies to measure responses to magazine advertising: test of a new approach


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Creative benchmarking: a new answer to an old question


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The influence of ad placement on the effectiveness of the online campaign


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