2011: San Francisco

Measuring the effectiveness of ads in digitally delivered magazines


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Guidelines for maximizing the value of tablet vs. print magazines


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A day in the life: tracking e-reader and tablet owners’ activities and patterns of use


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What consumers really want: neurometric response to ipad magazine advertising


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Keep taking the tablets understanding tablet adoption, usage and its implications


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What’s new for news


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UGC: friend or foe?


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A new measure of reader engagement in the digital world


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A new measure of reader engagement in the digital world corralling the wild, wild west of social media intelligence


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News Brands and its Role in Conversation Management


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