2011: San Francisco

A further validation of the use of access panel for readership research – the npm case


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Improved planning and roi measurement for newspapers: estimating campaign reach & frequency over time


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Print readership in a digital world


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In search of a new approach to measure newspaper audiences in canada: the journey continues


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Double trouble: multiple covers in specific issue readership measurement


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Can cover recognition replace recent reading?


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Internet audience measurement now – sites, content and campaigns – anywhere, anyhow


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Advances in digital measurement: mobile web usage, bias correction and universe coverage


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Behavioral metrics for assessment of tablet audiences and advertising


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Advertising best practices in a multi-platform world getting the most from print, digital replicas and interactive app advertising


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