2011: San Francisco

Less questions, more data: revitalizing the european currency in single source affluent audience measurement


Symposium: ,
Authors:
Organisations:
Topics: , ,
Continue

Real-time media engagement measurement: there’s an app for that!


Symposium: ,
Authors: ,
Organisations: ,
Topics: , ,
Continue

Readership – its measurement in 2011 and beyond


Symposium: ,
Authors: , ,
Organisations:
Topics: , ,
Continue

4 screens study, how consumers read in the different upcoming platforms


Symposium: ,
Authors:
Organisations:
Topics: , ,
Continue

Measuring newspapers as media brands


Symposium: ,
Authors: , ,
Organisations:
Topics: , ,
Continue

New dimensions in media engagement: the new zealand model


Symposium: ,
Authors: ,
Organisations: ,
Topics: , ,
Continue

Measuring multiplatform audiences: revising gfk mri’s print measurement methodology


Symposium: ,
Authors: , , ,
Organisations:
Topics: , , , , , ,
Continue

USA touchpoints – the who, what, when, where and how of cross-platform media measurement


Symposium: ,
Authors: , ,
Organisations: , ,
Topics: , ,
Continue

Advancements in measuring total brand exposure and the implications for magazine planning


Symposium: ,
Authors: ,
Organisations: ,
Topics: , , , , ,
Continue

Engagement with media brands across platforms


Symposium: ,
Authors: , ,
Organisations: , ,
Topics: , , , , , ,
Continue