2011: San Francisco

Magazine roi: quantifying the impact of magazine investment on brand sales


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If you build it – will they come?


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Exploring new technologies to measure responses to magazine advertising: test of a new approach


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Exploring new technologies to measure responses to magazine advertising: test of a new approach


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Creative benchmarking: a new answer to an old question


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The influence of ad placement on the effectiveness of the online campaign


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Developing standards for neuromarketing research: the “neurostandards collaboration project” of the advertising research foundation


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Unique learnings in creating a 360 view of mobile consumers


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Using mobile research apps to measure readership


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Linking website exposure data to survey data: a single-source solution


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