Session 2 - Measurement of Online Audiences

Measuring the Combined Audience of Multi-platform Titles


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Adding Online Data to Offline Understanding


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Multi-Channel Readership: Impact on Ad Receptivity


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Online Measurement – Too Many Numbers/Relationships


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Press Audience: Internet, in Search of a New Paradigm


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Webmeter Measurement, a 3600 Perspective


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Nielsen’s Panel and Census Integration Strategy


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Panel-Centric Hybrid Audience Measurement


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