2009: Valencia

Explaining Issue-to-Issue Audience Variation


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The Volatility Score: A New Magazine Metric


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The Future of Print Planning


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New Learnings from Specific Issue Readership


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Time-based Comparisons of Media Effectiveness: A New Approach


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Measuring the Combined Audience of Multi-platform Titles


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Adding Online Data to Offline Understanding


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Multi-Channel Readership: Impact on Ad Receptivity


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Online Measurement – Too Many Numbers/Relationships


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Press Audience: Internet, in Search of a New Paradigm


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