2009: Valencia

Anatomy of a Total Brand Footprint. Redefining Readership


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From number of Print Readers to Total Brand Measures


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The Universal Currency Converter


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MediaScan: ag.ma on its Way to a New Dimension in Planning


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Measuring the True Value of Advertising in Print against Online


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Non-Invasive Measuring of Magazines Usage


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Methodological Tests on Online Research


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Can Lengthy Surveys Work Online? The Experience of TGI GB


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Presenting Publications in Online Print Audience Questionnaires


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New Rules of Engagement for Online Survey Design


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