Session 5 - Print and Multimedia Planning

Communication qualities in the multi-media environment


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The effectiveness of print contact


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Brand relations and buyer migration


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Measuring magazine advertising effectiveness and synergies


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How magazines maximize roi


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The ipa touchpoints initiative in practise


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Touchpoints: integration for multi-media planning


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Real cross media planning for television and magazines


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Magazine effectiveness now directly observable


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Power of magazines vs. tv and internet


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