2007: Vienna

Internet site measurement developments and print


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The virtual currency


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Daily reach and beyond


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Managing change and maintaining quality maintaining quality in the rapidly changing, cost pressured media measurement landscape


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An experiment in measuring brand enhancement


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Return on engagement quantifying the impact of reader engagement on ad effectiveness


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New effectiveness standards for magazines media planning


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Selling media in a multi-platform world


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Communication qualities in the multi-media environment


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The effectiveness of print contact


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