2007: Vienna

Using circulation mix to improve advertiser value


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TV guide audience deconstruction and reconstruction


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Modelling readership correlations


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A new paradigm for measuring engagement


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The magazine maximizer: a model for leveraging magazine engagement dynamics


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Harnessing the power of “buzz” for media planning and channel optimisation


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Successfully measuring media brand consumption


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Portfolio reach – a new metric for print and online brands


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Consumer opinions of on-line newspaper brands


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Do media and fmcg brands really differ?


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