2007: Vienna

Turning paper into gold measuring doctors’ readership in a cost conscious market


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Sampling errors versus real changes in magazine audience research


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Survey more titles: shortening the interview


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Media consumption pathways in an evolving world


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The time inc. magazine experience study


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Embracing technology in readership surveys


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Online data collection – solution or band-aid?


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Initial experiments with rfid technology


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All possible worlds: advancing passive electronic measurement of readership


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Evolving print markets: measurement challenges


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