Session 6 - Print in a Multi Media World

Planning print in a multi-channel world


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Evaluating magazines ots in cross-media advertising campaigns


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The power of the written word


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Newspaper and Magazine Consumption off- and online. A future printed in full colour or in black and white?


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Can magazines be compared to flip technology? the missing link


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Experiential engagement with online content web sites and the impact of cross-media usage


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Strategic multi-media planning: casting an eye on the opposition: why the advertising impact of the competitors has to be considered, to maximise sales


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Cross-rating


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Calibrated fusion evaluation: the mri-comscore case


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Media experience and advertising experience: Application of a multi-media research tool


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