Session 5 - Technical Problems and Solutions

CASI Research in Germany 1992-2004


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A new tool that improves print media selection


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The genuine article? readership measurement and the internet in great britain


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Newspaper Readership: Further Investigation on Questionnaire Wording Related to Internet-published Newspapers and its Impact on Newspaper Audience Estimates


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Title confusion: the impact of response error on competitive pairs


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Dazed and confused: the characteristics and behavior of title confused readers


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Quality of print media research – title load per respondent measures to reduce the interview lenght per respondet


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The personalised media list in practice


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Daily reach for dailies – it all started with a phone call


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The war project. A small step up the ARF media research ladder, a giant step forward in magazine planning


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