Session 3 - The Advertisers Perspective

Return to spender: magazines sales uplift & return on investment


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Quantifying the opportunity for press revenue growth amongst uk tv brands


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Identifying key metrics for magazine planning


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Are You Experienced? The Development of an engagement based planning approach in print


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Equality within the media mix: a longitudinal weekly allocation of magazine audiences


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Secrets to success: real-world relationships between print effectiveness, readers & advertising


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The norwegian mustard case – a proof of newspaper advertising effectiveness


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Getting print in the mix: marketing mix and media planning


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Experience with ad hoc panels to measure advertising effectiveness


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Magazine accountability for ad effectiveness – it cannot be judged in a vacuum


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